More groups are coming together to urge the U.S. Food and Drug Administration to ban flavorings of e-cigarettes and television advertisements for the product. Groups against e-cigarettes include the American Medical Association, the American Heart Association and most recently the American College of Physicians.

These groups and countless others are all against this product that is advertised as ‘safe.’ There have been numerous studies that prove e-cigarettes are dangerous to users, as it still contains nicotine and other particles that put stress on the lungs.

E-cigarettes gained popularity due to their flavorings, especially among teenagers and young adults. These age groups are drawn to a product that has flavors like bubblegum, cinnamon or chocolate. They don’t think twice about smoking something that could be dangerous to them just because it tastes good.

Because more research is being released on the negative health effects e-cigarettes have, groups of physicians are coming together to urge the FDA to take action against this product by banning flavoring and advertisements. Without flavorings, less people will be drawn to the product. The groups point out that regular cigarette television advertisements are banned, so they want the FDA to follow suit and also ban e-cigarette advertisements.

The FDA has not addressed these concerns yet.